The MITA EYEWEAR collection “COLLEZIONE 1” is inspired by a mix of minimalist, retro, contemporary, elegant and diva styles that denote the DNA of the brand, expressing contemporary fashion trends whilst always keeping the environment in mind.
The collection represents 17 optical styles and 13 sun styles with a balanced mix of female, male and unisex offerings. MITA’S sustainability concept underpins all of its designs through the use of recycled and recyclable materials. The plastic frames are made from RPET bottles collected at sea, while metal frames are produced with recycled aluminium.
“MITA takes pride in being a sustainably conscious brand that also offers biodegradable components, demo and sun lenses on all styles; as well as fully recycled packaging and POP materials…”
The word MITA is created through the union between MI for Miami, home of VOT, and ITA for Italy that evokes fashion and design. The name represents a bridge between the melting pot’s stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.
COLLEZIONE 1 is a reflection of this spirit, with attention to detail, creativity and unmistakable Italian craftmanship forming the character and uniqueness of the brand.
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